![]() For more information on the types of WeChat Accounts, please refer to the below section. Overseas users can only apply for a Service Account. These three WeChat Public Platforms are currently only available in Mainland China. ![]() For instance, even though the Service Accounts for both Mainland the Overseas version are connected, WeChat users or overseas companies still cannot apply for Subscription Account, WeCom, and Mini Program. ![]() However, in terms of app functionalities, there are still many differences between the two. Therefore, firms in Hong Kong and other countries can easily enter Chinese marketing through the WeChat platform. Moreover, merchants in Hong Kong can now use Business Registration (BR) certificates to apply for a WeChat Public Account. However, after 2019, the Mainland and Overseas versions of the WeChat Public Accounts are linked.īoth Mainland WeiXin users and Overseas WeChat users can receive information from these WeChat Official Accounts. Before 2019, Tencent did not connect these two platforms. WeiXin Official Account (Mainland Version) and WeChat Official Account (Overseas Version) face two different markets. WeChat then launched WeChat Official Accounts and WeChat Mini Programs to help companies reach customers.ĭo you wish to handle WeChat customer service issues better as a business? Do try imBee’s one-stop customer communication software now! Companies and merchants realize plenty of business opportunities in China and have stationed themselves on WeChat to conduct business activities. Overall, there is solid evidence that businesses must have a WeChat account to enter the enormous China market. You can always find one major and popular instant messaging platform in every city - Hong Kong using WhatsApp, Taiwan using LINE, and China using WeiXin. Additionally, the WeChat User Report 2020 pointed out that 83% of corporate users are satisfied with using WeChat to conduct business, and 34% of corporate users say that using WeChat helps them reduce their operating costs by more than 30%. We can see that WeChat is an instant messaging app and a comprehensive social platform. In Mainland China, with a population of 1.4 billion, 77% of internet users use WeiXin, ranking first as the most used app, followed by the second-ranked social platform, Weibo, with 47.1% of internet users using the app. Over time, WeChat seems to have covered every aspect of a person’s day-to-day activities.ĭataReportal’s Digital 2022 Report pointed out that the number of active users of WeiXin and WeChat worldwide has reached 1.263 billion. For instance, users can transfer money, order food delivery, book hotel and flight tickets, book taxis, play games, open online stores, and browse news articles on WeChat. In addition to the essential functions like sending messages and making video calls, you can also use WeChat in your daily life. Today, WeChat is not only an instant messaging tool but also a multifunctional application. Users outside mainland China can download this newer version of WeChat. ![]() In April 2012, it launched an international version of WeiXin to promote the app to the rest of the world, WeChat. This study proposes that the index system and data processing method are scientific.WeiXin is a Chinese instant messaging application launched by Tencent in January 2011. The evaluation index system of WeChat official account includes 4 first level indicators and 15 two level indicators. Finally, the empirical study of the 12 official accounts of State Grid is made. The per capita method for eliminating the influence of the scale of enterprises and the logarithmic normalization method for handling uneven data are proposed. Then, the method of determining the weight of subjective and objective indicators combining Delphi method and principal component analysis is proposed. First, the evaluation index system of WeChat official account is designed. Xia Liyu 1 a, Wang Youzi 2 b and Wang Han 3 cġ State Grid Energy Research Institute Management Consulting Institute Beijing, ChinaĢ State Grid Energy Research Institute Management Consulting Institute Beijing, Chinaģ State Grid Energy Research Institute Management Consulting Institute Beijing, ChinaĪ order to provide reference standard for evaluating the operational capability of WeChat official account, we build a evaluation index system to improve the management level of publicity work. ![]()
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